Land Rover is a British all-terrain vehicle and Multi Purpose Vehicle (MPV) manufacturer, based in Gaydon, England, UK. Originally the term Land Rover referred to one specific vehicle, a pioneering civilian all-terrain utility vehicle launched on April 30, 1948, at the Amsterdam Motor Show, but was later used as a brand for several distinct models, all four-wheel drive. Starting out as part of The Rover Car Company or Rover, Land Rovers were designed and manufactured as a range of four-wheel drive vehicles under a succession of owners, including British Leyland, British Aerospace and BMW. Today, the marque is part of the Premier Automotive Group, a division of the Ford Motor Company. Land Rover is one of the longest lived SUV brands (the only brand which is older is Jeep).
Ford is currently divesting both Premier units, with India's Tata Motors being the front-runner in the race to acquire one of the world's most prestigious automotive marques.
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